Archive - The Long Tale

I've got some vibsplaining to do...

A brief history of vibe *ing with AI, and a primer on what it means for work, life and the future

Aug 27 •

Reflecting on Lineage

From Sufi mysticism to vector databases — finding lineage and wisdom in unexpected places

Aug 14 •

July 2025

80/20 - AI's Predictable Unpredictability

Why the persistence of human complexity follows a mathematical constant

Jul 29 •

January 2025

Human Agency in the Age of AI Persuasion

A primer on engagement tactics used by social and media apps, how AI will make it even harder to unplug, and what we can do about it.

Jan 8 •

November 2024

Customer Loyalty on AI

As one of the architects of the Starbucks loyalty program, some thoughts about how generative AI will completely change the customer loyalty game.

Nov 15, 2024 •

September 2024

Meet my "digital twin"

A deeper dive into AI's duality

Sep 25, 2024 •

1:28

July 2024

Who needs donuts?

When margins matter more than meaning: design’s ethical exodus

Jul 19, 2024 •

June 2024

A shout out to the creatives, the rebels and the troublemakers.

Jun 25, 2024 •

May 2024

A founder walks into a bar. Ouch!

Or: It's all about the context.

May 10, 2024 •

April 2024

The Duality of AI

A blessing and a curse, our savior and destroyer.

Apr 19, 2024 •

October 2023

Foxes in the Henhouse

Thoughts about the current and future state of AI regulation and ethical use.

Oct 23, 2023 •

June 2022

Purpose and Belonging

Today we launch Joinable, our vision to connect local community.

Jun 16, 2022 •

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